Burger King is cutting the price of chicken nuggets to about 15 cents each when ordered in batches of 10, the latest instance of a big quick-service chain stressing value in high-volume orders.
Some McDonald’s restaurants are touting a “dinner box” usually consisting of 10 McNuggets, two Big Macs, two cheeseburgers and four orders of fries, priced around $10.
Taco Bell is currently promoting a Big Box meal in conjunction with a Sony PS4 game-system giveaway. The Big Box comes in two versions, each featuring three entrée-type items and a soda. It’s also spotlighting a football-themed 12-taco pack.
Burger King said its 10-nuggets-for-$1.49 deal is a limited-time offer.
“We wanted to offer our guests an aggressive deal rivaling anything our competition has ever done,” said Eric Hirschhorn, the chain’s CMO for North America, said in a statement.
The promotion is consistent with BK’s efforts to offer short-term customer lures without forcing restaurants to add products or ingredients.
It is also in line with a shift in focus to chicken and other proteins by almost all the major quick-service burger chains. Wendy’s is touting pulled pork, while McDonald’s latest menu addition is a chorizo burrito that uses spiced chicken in place of pork chorizo.