The winners of this year’s RIZMY social media awards, presented to the top-performing restaurant brands in 10 categories, will be announced on Sept. 22 at the FSTec conference.
Eight of the winners will be the top scorers within their respective category of competition on the Restaurant Social Media Index, a statistical gauge of performance developed and administered by the consulting and research firm DigitalCoCo. The index reflects such factors as consumers’ engagement with a restaurant brand.
In addition to the top performers from various segments, one restaurant brand will be named Digital Innovator of the Year, and the officials of a high scorer will be recognized as Digital Executive Team of the Year.
The nominees range from McDonald’s, Sonic, Subway, Starbucks, Taco Bell, Chipotle, Panera Bread, Rubio’s and Shake Shack in limited service, to Buffalo Wild Wings, Cheesecake Factory, Hard Rock Café, Red Robin and Yard House in the full-service chain market. Independent-restaurant finalists include Little Goat Diner, Alder, Abacus and Atelier Crenn.