The chicken category increased sales by 8.6% to $20.1 billion, and units by 3.2% to 13,456. Boosted in recent years by sandwich, wing and chicken finger specialists, the category has seen its bone-in traditionalists fight to maintain leadership. Popeyes is a good example of one that is succeeding, thanks to ongoing menu development that doesn’t stray from its brand story.
2015 U.S. Sales ($000)
2015 U.S. Units
|25||Popeyes Louisiana Kitchen||2,720,250*||1,970|
|45||Bojangles' Famous Chicken 'N Biscuits||1,150,651||659|
|55||El Pollo Loco||753,340*||433|
|74||Raising Cane's Chicken Fingers||567,269||249|