Dairy Queen comprises more than half of the frozen desserts menu category's sales. Despite the chain's 2.5% increase in systemwide sales, the category as a whole grew just 1.5%, to $6.3 billion. The menu segment's unit count declined by 0.7%, to 12,189. Nobody told Menchie's the boom times were over: The froyo chain increased sales by 16.5% and units by 5.1%.
2016 U.S. Sales ($000)
2016 U.S. Units
|21||Dairy Queen/Orange Julius||3,621,069||4,517|
|105||Cold Stone Creamery||361,700*||905*|
|117||Braum's Ice Cream & Dairy Stores||328,000*||283|
|193||Menchie's Frozen Yogurt||182,400*||415|
*Technomic estimate; Source: Technomic's Top 500 Chain Restaurant Report