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2017 Top 500: Frozen Dessert

dq blizzards

Dairy Queen comprises more than half of the frozen desserts menu category's sales. Despite the chain's 2.5% increase in systemwide sales, the category as a whole grew just 1.5%, to $6.3 billion. The menu segment's unit count declined by 0.7%, to 12,189. Nobody told Menchie's the boom times were over: The froyo chain increased sales by 16.5% and units by 5.1%.

2017 Rank

Chain Name

2016 U.S. Sales ($000)

2016 U.S. Units

21Dairy Queen/Orange Julius3,621,0694,517
73Baskin-Robbins603,6002,538
105Cold Stone Creamery361,700*905*
117Braum's Ice Cream & Dairy Stores328,000*283
193Menchie's Frozen Yogurt182,400*415
201Yogurtland168,100*270*
226Rita's Ice139,200*645*

*Technomic estimate; Source: Technomic's Top 500 Chain Restaurant Report

 

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