3. Applebee’s wants to boost takeout
Applebee’s also revamped its mobile app this week, this version focusing on pay-ahead features to make for easier takeout. “We’ve made the app more order-centric based on what guests told us they wanted, making it easier to use and faster to place an order," said Adrian Butler, senior vice president and chief information officer for DineEquity, Inc., in a release.
Previously, takeout customers could order via the app, including for Carside To Go pickup, but staffers still had to collect payment on-site. Now, users can both order and pay in the app. Plus, they can save payment card details as well as previous orders within the app to speed up processing. A new feature also allows for orders to be set up days in advance.