Breakfast taunts from 7-Eleven
The king of the convenience sector has added two premium sandwiches to its line of all-day breakfast options, all but making cracks about QSR execs’ mothers in the process.
“While some food outlets are just now realizing the importance of offering all-day breakfast, 7-Eleven has long offered its fresh foods—and every product—morning, noon and night,” said Nancy Smith, 7-Eleven's senior vice president of fresh food and proprietary beverage merchandising.
She didn’t mention McDonald’s by name in announcing the new products, but noted that they’re made with ciabatta, not a ho-hum English muffin, the foundation of the Egg McMuffin. She also noted the sandwiches are made with smoked cheddar cheese, not American cheese.
Two versions are offered: bacon, egg and cheese, featuring thick-cut bacon; and maple sausage, egg and cheese. Both sell for about $2.99.