Growing and evolving
Since launching in November in Pleasanton, Calif., The Organic Coup has been on a steady growth path, opening two additional units in the Bay Area in San Francisco’s Financial District and in Pleasant Hill, Calif. Three more units are slated to open by the end of this summer, including its first sites in Oakland and Palo Alto, Calif.
Welton said she’s received hundreds of emails to franchise and enter new markets, but for now they’re sticking to company-owned locations in California. The concept aims to reach 10 locations by the end of this year before expanding beyond California.
As it grows, The Organic Coup is testing new menu items based on customer feedback. The Pleasanton restaurant added organic tater tots after customers requested a side option, and at its San Francisco site—which sees a lot of morning traffic—The Organic Coup serves a breakfast burrito.