(February 06, 2012)—New England Wholesale food distributor AGAR has developed some advice for all types of restaurants to maximize Valentine’s Day business. As the day falls on a Tuesday in 2012, there are a number of ways to increase business.
A few suggestions include:
Week-long Celebration: Valentine’s Day falls on a Tuesday this year, 2012. Savvy foodservice operators will work hard to maximize the week of Valentine’s Day by offering week-long specials. As many working professionals may not be able to get out in the middle of the week, it’s a great idea to extend your Valentine’s Day menu through the entire week.
Fixed Price Menus: As many consumers are still looking at value, even during Valentine’s Day, it’s a smart move to create a fixed priced menu. Create a three-four course meal and offer different selections and variations. Use that fixed pricing in marketing and promotions.
Not Just for White Table Cloth: Valentine’s Day business is not restricted to expensive white table cloth establishments. Even small independent restaurants including pizza/sub shops, pubs and other mid-priced restaurants can enjoy an increase in business by promoting a special menu and adding a few touches.
Promote Take Out: Offering take out options and a special menu for busy professionals and families is another great way to increase business. An operator does not have to lose business because they can’t get people in to sit down to a full meal. Take out is a great alternative for busy families and couples.
“It’s all about getting creative and doing things that your competition might not think of,” states Karen Bressler, president and CEO of AGAR. “Any style of restaurant can create more business for Valentine’s Day with the right amount of effort, ideas and promotion.”
Visit their YouTube channel for an educational video on Valentine's Day business: http://www.youtube.com/watch?v=1wekGszcPNA