Opened in September at Newark Liberty International Airport in New Jersey, Daily claims to be the first airport restaurant to feature a completely different menu every day. The full-service concept from OTG, which operates more than 200 airport restaurants, offers a menu of about 50 items that change based on ingredient availability, with a focus on fresh, seasonal fare. When in season, the concept sources ingredients from New York and New Jersey farms along with farmers markets, which chefs visit three to four times a week.
Customers order and pay via tabletop iPads, with servers on hand to deliver food and answer questions. The digital-only menu allows Daily to update its offerings each day as well as delete meals in real time if an ingredient runs out, says Eric Brinker, VP of experience. Diners also can play games on the tablets to earn prizes such as free drinks or discounts.
The iPads serve a variety of non-menu-related tasks. Guests can order magazines and sundries from the terminal stores (also operated by OTG) for delivery to their table, and they can scan their boarding pass so servers can see their flight information—and speed up service if the customer has to eat quickly to make a flight. Diners may also use their airline rewards points toward their meal.
One challenge with the nontraditional location: Daily only has a small window of time at the loading dock to receive ingredients. “We’ve learned to do whatever it takes to get fresh ingredients into the terminal,” says Brinker. So staff often carry food with them through security.