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American diners swinging back to beef

beef brisket sliced

Spurred by falling beef prices, beef consumption is the U.S. is expected to rise for the first time since 2006, BloombergBusiness reports.

Americans will eat an estimated 54.3 pounds of beef per capita this year, half a pound more per person than in 2015, Bloomberg says, citing data from the U.S. Department of Agriculture.

Rising beef costs, which reached a record high last year, put pressure on many restaurants’ bottom lines and led some to innovate with alternative proteins.

Restaurant chains have capitalized on the recent lower costs with red meat-centric promotions, such as those being hawked in the ongoing QSR burger wars.

Read the full story via BloombergBusiness.

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