Beverage
Starbucks' new cold cups will use a lot less plastic
The Seattle-based coffee shop chain, which now gets most of its beverage sales from cold coffee, is introducing new, more sustainable cups that cut plastic by up to 20%.
Marketing
Inside 7 Brew's no-frills loyalty program, where nearly every guest is a member
Thanks to a sign-up process that is baked into its operations, 92% of transactions at the fast-growing drive-thru coffee chain come from known guests.