consumers

April's 10 most alluring LTOs

By Jill Failla on May 02, 2017

Consumers reveal which chain limited-time offers they were most likely to order based on the name and description.

3 ways operators are keeping business afloat in spite of Hurricane Harvey

By Brett Dworski on Sep. 08, 2017

Now in the recovery stage, operators are doing whatever they can to get their diners back up and running and ensure the safety and stability of affected employees.

Marketing

Top 5 most craveable menu items in March

By Patricia Cobe on Apr. 13, 2018

Consumers are going big for breakfast, and crave-ability can drive sales.

Food

While salads remain the go-to healthy choice in restaurants—76 percent of consumers order salads with some frequency, according to Chicago researcher Technomic—49 percent of patrons would like more varied options.

Consumer Trends

3 spirits rising at the bar

By Jill Failla on Dec. 15, 2016

Technomic and the Beverage Marketing Corp.’s new On-Premise Intelligence Report reveals the three spirits that are taking this adult beverage category to greater heights at restaurants and bars.

Consumer Trends

4 reasons vegetables are hot right now

By Jill Failla on Feb. 07, 2017

Four ways consumers are driving the veggie trend on restaurant menus.

Consumer Trends

5 shifts in Hispanic diners’ preferences

By Sara Rush Wirth on May 15, 2017

Three-quarters of Hispanic diners order food from restaurants at least once a week, compared to two-thirds of consumers overall. Read on to find out about the changing preferences of this growing demographic, a topic that will get a deeper dive at our Restaurant Trends & Directions Conference in Chicago this July.

Consumer Trends