Consumer Trends
Health nuts crack when convenience calls
Scarborough Research revealed that 74% of health-conscious consumers (defined by adults who belong to a gym and buy local or organic food) caved into temptation and visited a fast food restaurant in the 30 days prior to their survey. And although these respondents went for the quick fix, the results of the survey showed some interesting results.
Food
Repackaging healthy
While salads remain the go-to healthy choice in restaurants—76 percent of consumers order salads with some frequency, according to Chicago researcher Technomic—49 percent of patrons would like more varied options.