marketing

Marketing

April 20 gives restaurants a new meaning for 'in the weeds'

Marketing Bites: As recreational marijuana is legalized in more states and consumers relax their attitudes around the drug, restaurants large and small are having some fun on 4-20, widely considered a national day of pot celebration.

Operations

Martha Stewart: ‘Restaurants are one of the hardest businesses on earth’

The legendary businesswoman and multimedia maven discussed her career reinventions and plans for the future in a wide-ranging chat at Restaurant Leadership Conference.

On 4/20, Los Angeles residents are invited for free Saucy Nuggets and limited-edition merch to celebrate KFC’s newest menu addition.

You're not going to find boba tea or the latest tech there, says CEO James Walker. But you're not going to be bored with the same old same ole, either, he says.

Following a week of outcry, the celebrity chef took to his podcast to apologize after his Momofuku restaurant and packaged goods company sent cease-and-desist letters to fellow makers of the spicy-crunchy condiment.

Thanks to a sign-up process that is baked into its operations, 92% of transactions at the fast-growing drive-thru coffee chain come from known guests.

We tried a bunch of loyalty programs—and talked to a few experts—to find out what works and what doesn’t in the growing field of loyalty.

Marketing Bites: The celebrity chef is getting some less-than-positive press this week. Plus, Chipotle burritos don the green jacket and Wow Bao’s metaverse debut.

But Chick-fil-A and Starbucks remain their favorite restaurants, according to the latest Piper Sandler Taking Stock With Teens Survey.

The chicken chain introduced a new line of bundled meal options from $4.99 to $20, but not everything has a consistent price point nationwide, a nod to fast-food restaurants' complex relationship with value.

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