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marketing

Let them eat cake

 By Bill Main on Jan. 24, 2001

We think we're doing our employees a great favor by offering them free meals during their shift. But ask yourself... could I get excited about production leftovers, day-old menu items or a random assortment of low-cost like spaghetti or hamburgers?

Why food matters: Industry leaders share their smarts

By Patricia Cobe on May 01, 2013

Four luminaries of the restaurant and food industries took the stage at a Culinary Institute of America event last week to share their culinary philosophies and formulas for success. The quartet—Rick Bayless, Cliff Pleau, Daniel Humm and Walter Robb—was there to be honored with a 2013 Augie Leadership Award, a CIA honor now in its seventh year.

Who turned out the lights?

By Bill Main on Aug. 15, 2001

It's 4:00 PM on a hot Friday in August. Your frozen seafood shipment for the busy weekend has just arrived. Without warning, the lights dim, flicker, and then the power goes out.

Marketing

Social media evolves from marketing to operations

By Amanda Kooser on Jun. 24, 2013

Ruby Tuesday’s narrowly-averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations.

How many in your party?

By Bill Main on May 01, 2002

Here's a marketing tip I developed when a local restaurant spontaneously decorated our table for Barbara's birthday lunch.

Marketing

How to rock social media

By Lindsey Ramsey on Jan. 13, 2014

By employing creative and time-tested social media techniques, these brands have fans buzzing.

Say what?

By Bill Main on Dec. 04, 2002

The noise level in your operation is just as important as the food, service, and décor according to recent surveys conducted by the National Restaurant Association. The San Francisco Chronicle includes a noise rating as part of every restaurant review.

Four tips for growing your business

By Amanda Baltazar on Apr. 14, 2014

A business author’s tips for thinking differently.

Get smart

By Bill Main on Jun. 12, 2003

There is nothing new about setting goals and related action steps. As markets change, competition stiffens, and foodservice companies expand, the challenge becomes to focus on our specific goals.

Chili's to extend tablet rollout, launch loyalty program

Aug. 08, 2014

In addition to the technology updates aimed at attracting millennials, the chain plans to launch a frozen-foods line to extend its reach.

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