marketing

To feed Americans’ never-ending appetite for beef, the cattle industry is making new and underutilized cuts more available to restaurateurs.

The constant pressure to differentiate is pushing operations in some unusual directions. Here are a few examples.

Snicker all you want, but if you’re ignoring bathroom advertising—“indoor billboard advertising” in the trade—you may be flushing away a useful bottom-line opportunity. “It’s a captive audience for ad clients,” says Jeff Trent, president of Portland, Maine-based Billboardz, which specializes in restroom advertising.