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Taco Bell is launching a new value menu

The new “Cravings Value Menu” will have items ranging from $1 to $5 and will kick off with a new ad campaign.

Operations

Inside Moe’s new prototype and test kitchen

Along with the new look, the fast-casual chain is also testing an “elevated menu” with several new items.

Innovation revs up as chains compete to get diners in the door.

The 6.9% jump for Q3 was driven by higher checks and a 2.6% rise in traffic.

The company is serving an Ultimate Chicken Sandwich and Ultimate Chicken Tenders in western Washington.

But the gain came from higher checks, not a rise in traffic.

The chicken chain is offering the item in several cities as a side or off the catering menu.

The chain is also adding a new $6 Classic Meal Deal in its bid to win back customers.

The rollout requires the addition of new equipment, packaging and training.

The company is introducing new Triple Breakfast Stacks sandwiches next month.