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promotions

Marketing

Is it time to sunset promotional days?

Operators’ reliance on gimmicky promos might not bring the long-term traffic gains they hope for.

Marketing

IHOP is IHOP again

The family chain’s promotional focus is back on pancakes in a one-day deep discount.

The chain’s publicity stunt was run up a flagpole, and it flew.

Secret menus were once the way chains let hardcore fans know they were special. Now the means may well be doughnut- and pizza-themed sneakers.

Difficult times have brought extraordinary measures, including these off-the-wall attention hooks.

Difficult times have brought extraordinary measures, including these off-the-wall attention hooks.

The quest for customers is prompting some chains to think retro.

See what restaurants are using as consumer bait.

Concepts aim to reel in customers with a variety of shark-related promotions.

Operators are offering more than just a meal for mom this year.