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Operators’ reliance on gimmicky promos might not bring the long-term traffic gains they hope for.
The family chain’s promotional focus is back on pancakes in a one-day deep discount.
The chain’s publicity stunt was run up a flagpole, and it flew.
Secret menus were once the way chains let hardcore fans know they were special. Now the means may well be doughnut- and pizza-themed sneakers.
Difficult times have brought extraordinary measures, including these off-the-wall attention hooks.
The quest for customers is prompting some chains to think retro.
See what restaurants are using as consumer bait.
Concepts aim to reel in customers with a variety of shark-related promotions.
Operators are offering more than just a meal for mom this year.
Up-and-coming restaurant chains and what’s propelling their growth
Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
Ideas from the field you may want to borrow