promotions

Pizza Patron's franchisees reject LTO name

By Kelly Killian on Apr. 25, 2014

Pizza Patrón’s franchisees say its new LTO name is $#*&^.

Burger King brings back 15-cent chicken nugget promotion

Jan. 13, 2015

For a limited time, 10 nuggets will be offered for $1.49.

10 ways to do your own PR

By Restaurant Business Staff on Mar. 05, 2007

High-ticket marketing efforts don't fit your budget? Relax, there are plenty of ways to get good PR without spending a ton of your money.

Make it Personal

By Restaurant Business Staff on Dec. 29, 2010

Jay Siff, Founder and CEO of Moving Targets, is committed to helping you make more money. With his 18+ years in retailing and 18+ years in direct marketing,...

50 Great Ideas 2012

By Patricia Cobe, Thomas Henry Strenk, Amanda M. Westbrooks and Restaurant Business Staff on Feb. 01, 2012

The industry never stops innovating. Better promotions? Check. Ingenious service upgrades? Got it. And don’t even think restaurants are done improving on the farm-to-fork trend. Once again you’ve managed to put lightning in a bottle—50 times.

A class act

By Vanessa Richardson on Oct. 01, 2013

It’s hardly unusual for a restaurant chain to offer scholarships for college-age employees to help defray tuition costs—particularly when students have their sights set on long-term careers in food service. But Rubio’s Fresh Mexican Grill is taking the idea a step further.

McDonald’s kicks off ‘happy hour’ restaurant promotion with new Horchata Frappe

May 14, 2014

McDonald’s has introduced a new Horchata Frappe drink as part of its late-afternoon McCafe menu at participating stores in Southern California.

Papa John’s angles for Super Bowl viewers with BOGO deal

By Peter Romeo on Jan. 28, 2015

Demand for delivered pizzas typically soars next Sunday, but the third-largest player is resorting to a discount to get its share.

Operations

Customer paging systems evolve

By Restaurant Business Staff on Jul. 13, 2007

Customer paging systems have moved far beyond the days of the microphone and public address system. Today’s equipment combine sophisticated paging capabilities with increased opportunities for promotion and customer data collection.

Say "Hello" Fast!

By Restaurant Business Staff on Jan. 26, 2011