Food
The Menu: Your primary marketing tool
One controllable variable is the menu and it is the primary vehicle by which a foodservice operation presents its marketing strategy and helps customers satisfy their needs.
Beverage
Boosting profits at the bar
Amid flat bar traffic, operators turn to other tactics to increase sales.
Restaurant operators have seen improving same-store sales and increases in customer traffic, triggering a rise in the Restaurant Performance Index (RPI) in October, 2010. The RPI, a monthly index that tracks the health and outlook of the U.S. restaurant industry, is the highest since 2007, sparking optimism from restaurant operators hit hard by the recession.