Case study: Training 2.0
TJ Schier, the president of restaurant training consultancy Incentivize Solutions and co-founder of Which Wich quickservice sandwich franchisee S.M.A.R.T. Restaurant Group, has a very specific mission for his employees. Make the guests say “Wow!”
After a 4% decline in 2009 and another 3% decline in 2010, lunch daypart sales are set to rebound 2% to $114 billion in 2011. Unemployment and the economic slump caused budget-conscious consumers to cut back on lunch spending in restaurants, but creative marketing and unique offers are spurring them to come back.