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Food

Culver’s will serve a giant cheese curd burger

By Patricia Cobe on Oct. 07, 2021

An April Fool’s joke turned into a one-day limited-time offer due to popular demand.

Marketing

With Facebook and Instagram down, restaurant marketers get creative

 By Heather Lalley on Oct. 04, 2021

Chain social marketers from Dunkin’ to Cava delivered some humor to Twitter Monday to engage with customers during the outage.

Marketing

Chipotle is rethinking its relationship with digital influencers

By Heather Lalley on Sep. 09, 2021

The fast casual is creating the Chipotle Creator Class, using TikTok to promote the program, with plans to “redefine the traditionally transactional relationship” between a brand and influencers.

Marketing

Sonic challenges TikTok influencers to hack the menu with competitors’ ingredients

By Patricia Cobe on Jun. 25, 2021

Three social media stars try to re-create iconic Sonic items, then post videos of their efforts in a new marketing campaign.

Food

Customers band together virtually to bring back fan favorites

By Patricia Cobe on Mar. 05, 2021

The pressure is mounting on Twitter and Change.org for chains to return popular menu items.

Technology

TikTok proves potent marketing channel for some restaurants

By Joe Guszkowski on Oct. 04, 2020

The fast-growing social media app has helped drive engagement—and sales—from Gen Z consumers. So why aren't more restaurants using it?

Marketing

IHOP plans another name change

By Peter Romeo on May 28, 2019

This time the “P” is changing to, well, “P.”

Marketing

Does Instagram influence where customers dine out?

By Patricia Cobe on Dec. 11, 2018

The social media channel boasts drool-worthy food photos, but how much does it impact restaurant choice?

Workforce

Can restaurants do anything about employees' social media activity?

By Jonathan Deutsch, Ph.D. on Nov. 15, 2018

Dealing with a staffer who posts hateful content is not as simple as it seems, Advice Guy says.

Marketing

Starbucks launches members-only Facebook group to promote its fall beverages

By Heather Lalley on Aug. 07, 2018

The Leaf Rakers Society group fuels consumer excitement for the coffee chain’s pumpkin-spice offerings.

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