Continue to Site >>>

social media

This week’s digital dustups: Wendy’s vs. McD’s, KFC vs. the gullible, white men vs. the world

 By Peter Romeo on Mar. 08, 2016

Who said social media was merely a means of engaging consumers? As recent developments underscore, that universe has become a battleground of sorts for unexpected causes.

Marketing

How restaurants are amplifying their brands via music festivals

 By Lisa White on Jul. 07, 2017

A loudspeaker isn’t the only way they’re getting brand messages across.

Financing

Loving underutilized cuts of red meat

By Restaurant Business Staff on Feb. 12, 2006

To feed Americans’ never-ending appetite for beef, the cattle industry is making new and underutilized cuts more available to restaurateurs.

Marketing

The press's love affair with Firehouse Subs

By Restaurant Business Staff on Mar. 01, 2010

Super Bowl Sunday was pretty typical for the guys at Firehouse Subs: another day, another media appearance.

Online Daily Restaurant Deals Driving Positive Consumer Behavior, Per Technomic

By Restaurant Business Staff on Jun. 09, 2011

CHICAGO (June 9, 2011 - PRNewswire)—Technomic has found that online daily deals are attracting new and infrequent customers to participating restaurants...

Ben E. Keith Increases Efficiency With New Tablets

By Restaurant Business Staff on Feb. 14, 2012

REDMOND, WA (February 14, 2012 - PRNewswire)—Ben E. Keith Co. has completed a successful rollout of more than 280 MobileDemand xTablet T7000 devices...

Technology

Transforming the restaurant experience, one app at a time

By Joann Whitcher on Sep. 12, 2012

Some of restaurants’ best marketing opportunities come via smartphone apps. The best of these apps enable chefs and restaurateurs to engage with customers in a low-cost discussion that can greatly boost sales. Or they can allow restaurants to fill tables that would have otherwise gone empty.

Technology

Thanking the customer: Mobile loyalty apps continue their ascent

By Joann Whitcher on Jun. 05, 2013

Mobile loyalty programs are popping up faster than dandelions in springtime, even though just over one third of consumers (36 percent) say they participate in a restaurant-based loyalty program, according to a Technomic Market Intelligence Report on loyalty marketing. However, notes the report, 80 percent agree they would sign up if the restaurant they visit most often offered a program.

5 ideas from the Chain Operators Exchange

By Peter Romeo on Mar. 04, 2014

A return to COEX yields some stealable practices from restaurateurs you probably don’t know but should.

Technology

Taste Savant

By Kelly Killian on Jul. 15, 2014

Restaurateurs who dislike being reviewed by rank amateurs may be heartened by the release of an app by a website that calls itself the “anti-Yelp.”

  • Page 32