There are both subtle and not-so-subtle service techniques. Some work best for fine dining, and some in a casual operation. But the basics work in every foodservice setting.
In honor of the back to school season, here are some service ABCs:
Be genuine. Great the guest with a warm smile, make a sincere eye-to-eye connection and give the customer the real thing. It doesn't matter what you say next, whether you bow or get down on your knees next to the table. If you're good at this, a genuine greeting will earn you straight A's.
Check back in a timely manner. Remember our 2 Bites, 2 Sips, 2 Minutes rule. If it takes longer than that, don't bother. It's will be a moot point that the french fries are cold or the steak is overcooked. And once the meals are underway, think of another reason to visit the table... and it better be good!
We've listed the service basics (from A all the way to Z) as a study sheet for your service team. Download it , copy it, and then review at a pre-shift briefing, stuff them in employee mailboxes or put them with a paycheck.
Bill Main is a nationally-recognized author, consultant and speaker. His company, Bill Main & Associates, specializes in strategic growth plans for foodservice entrepreneurs. For information on how you can grow your top line revenues through innovative marketing, menu, leadership and training systems, visit www.billmain.com.