Bad time to be a mascot

Think your job is less than secure? Try being a fast-food mascot.

Ronald McDonald
Threat: A group of healthcare professionals—including the American Academy of Child and Adolescent Psychiatry and Andrew Weil—call for his ban.
Status: Big Mac still has its clown’s back.

The King
Threat: In an effort to broaden its appeal Burger King is mothballing its mascot and hiring a new ad agency to devise commercials.
Status: Forced retirement

Threat: Jack in the Box profits are down 62 percent from last year and some observers say the marketing campaign focuses too much on the mascot and not enough on its products.
Status: Still chairman

Check out Ronald’s very first (and kind of creepy) commercial at Restaurant Business’s Facebook page.


More from our partners