Beatrix: A market add-on makes dining easy for guests

For its second location of Beatrix, multiconcept operator Lettuce Entertain You opted for a restaurant-plus model, marrying a market with a casual full-service eatery. Located on the ground level of Chicago’s Northwestern Memorial Hospital, “It caters well to the neighborhood, both workers and people living there,” says EVP and Partner Marc Jacobs. The trick: meshing grab-and-go and traditional service in a narrow 9,000-square-foot space, without impacting the experience for patrons of either. 


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