3. Adding indulgence
Chocolate smoothies are up 5% year-over-year, according to MenuMonitor, which could be an indication that despite health concerns, consumers are still looking for something sweet to start the day.
At Citizen’s Kitchen & Bar in Las Vegas, diners can indulge in the Chunky Monkey smoothie, with dark chocolate, peanut butter, banana, soy and flax seed. For the 27% of consumers, according to Technomic’s 2017 Breakfast report, who say its important that restaurants offer indulgent options for breakfast, a chocolate smoothie can fit the bill—after all, it’s like a milkshake. Operators can start with a shake base and add in yogurt and protein powder as well as chocolate chips or chocolate syrup—flavors such as banana-chocolate can entice diners who may be inclined to skip breakfast.