Beer cocktails expected to lead step-up in chains’ drink sales in 2015

Alcohol sales in chain restaurants and bars will rise 2.7 percent next year, a positive, albeit moderate, acceleration from 2014, according to the latest forecast from Technomic. While beer accounts for nearly half (47.7 percent) of on-premise dollar share, spirits aren’t far behind at 33.7 percent. And with the industry’s affinity for fusion, it only makes sense that the fastest-growing cocktails at chains, according to Tchnomic, will be a hybrid of the two—beer cocktails. Before you shake your head at a beer cocktail, consider this: Nearly half of males aged 21 to 44 say booze menus play an important role in deciding where to eat out. But it’s not just beer cocktails that are on the up and up. See below for the full list of cocktail categories making strides on chain-restaurant menus.


Source Technomic Inc., Adult Beverage Practice and 2014 BarTAB Report


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