Doubling down on its push for ingredient transparency, Panera Bread will begin disclosing the amount of calories and added sugars in its full line of self-serve beverages.
Panera says it will be the first national restaurant brand to post that information, a practice it’s set to begin early next month. The labels will be placed at the chain’s self-pour beverage stations.
“With up to 75 grams of sugar—just one [20-ounce] soft drink contains more than the recommended daily amount of added sugar,” Panera CEO Ron Shaich said in a news release, adding that the chain wanted to offer options but not “tell people what they should drink.”
Concurrently, Panera is launching a new drink line free of artificial ingredients. The craft beverages, including teas and lemonades, will appear in select locations next month and will roll out nationwide by September.