Bojangles’ is implementing a new restaurant design at a soon-to-open unit in Greenville, S.C.—one that puts the second part of the chain’s “Famous Chicken ‘n Biscuits” tagline first.
Biscuits will be the star of the show at the new location, which will serve as a prototype for three future remodels in Charlotte, N.C., with the potential for more to follow. The offering will be highlighted with a so-called Biscuit Theater, an area behind the front counter where guests can watch through a window as biscuits are prepped about three times per hour.
“We wanted to make sure our biscuits were front and center … as we go into new markets where customers aren’t familiar with Bojangles’, we want to make sure we get credit for making biscuits from scratch,” Randy Icard, the chain's vice president of construction and development, told Restaurant Business.
One employee per shift will be responsible for biscuit-making, earning the designation of Master Biscuit Maker. To up the visual appeal of the Biscuit Theater area, Bojangles’ said it’s scrapping traditional steel warming trays for “more inviting” crocks.
The 3,900-square-foot restaurant, slated to open in January, was developed with the input of three committees comprised of chain execs and franchisees, Icard said.
Its dining room will feature Wi-Fi, stations for charging electronics and communal-style high-tops. Employees at the unit will also sport new uniforms that highlight the brand’s attributes.