Better burger outfit Mooyah Burgers, Fries & Shakes is focused on serving “just burgers, just fries, just better.” The simplicity extends to the chain’s “clean, crisp and cool” atmosphere, which attracts a varied demographic. Restaurateurs Rich Hicks and Todd Istre launched Mooyah in Plano, Texas, in 2007. There are now 47 restaurants—three company-owned and 44 franchised, across the country.
| Location | Frisco, Texas |
|---|---|
| 2012 Systemwide Sales ($000) | $37,500,000* |
| YOY Sales Change | 77.7% |
| 2012 U.S. Units | 47 |
| 2012 Average Unit Volume ($000) | $1,000,000* |
| Future 50 Year | 2013 |
*Technomic estimate
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