This shop helped launch the cupcake craze in the U.S. with its more than 50 varieties of fresh-baked, gourmet cupcakes. While it fared well in this ranking based on 2013 sales, Crumbs is not off to a bright start in 2014. A filing with the SEC in May noted that auditors have doubts about its ability to continue growing. In fact, it’s gone down in size, reporting 58 locations in the filing, a dip from 65 in March of this year.
Editor's note: Perhaps as evidence of too much growth too fast, Crumbs announced on July 7 (after The Future 50 article went to press) the abrupt closure of all of its stores. A week later, it filed bankrupty in accordance with a deal it struck with Dippin' Dots founder Marcus Lemonis to takeover the cupcake chain. The plan: Reinvent the concept with a slightly broader focus on sweets and snacks.
| Location | New York City, N.Y. |
|---|---|
| 2013 Systemwide Sales ($000) | $48,000,000* |
| YOY Sales Change | 11.6% |
| 2013 U.S. Units | 78 |
| YOY Unit Change | 32.2% |
| 2013 Average Unit Volume ($000) | $701,000* |
| Future 50 Year | 2014 |
| Franchising | No |
*Technomic estimate
For more insights from Technomic as well as Technomic’s analysis, growth forecast and more: