A menu of grilled and steamed dishes, a focus on organic ingredients and Tokyo Joe’s sleek decor are magnets for the customer seeking a more stylish experience at fast-casual prices. The chain started in 1996 when Japanese food was less familiar, but the Americanized name, high-energy ambience and accessible menu attracted mainstream customers. As the concept has evolved, the menu has broadened to include more Pan-Asian dishes while still maintaining a healthy halo.
| Location | Centennial, Colo. |
|---|---|
| 2013 Systemwide Sales ($000) | $25,600,000* |
| YOY Sales Change | 16.4% |
| 2013 U.S. Units | 26 |
| YOY Unit Change | 13.0% |
| 2013 Average Unit Volume ($000) | $1,000,000* |
| Future 50 Year | 2014 |
| Franchising | Yes |
*Technomic estimate
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