With McDonald’s Tuesday debut of all-day breakfast, a number of brands took to Twitter to offer opinions on the burger giant’s latest turnaround move. AdWeek compiled a list of some notable posts on the subject from such brands as Denny’s, Waffle House and Dunkin’ Donuts.
IHOP’s tweets were “arguably the most aggressive,” AdWeek says, even spawning the hashtag #breakfastbeef, while Denny’s took a “cheekier” approach.
fast food doesn't stack up to a full breakfast #JigsUp— IHOP (@IHOP) October 4, 2015
in other news… we've always had all day breakfast— IHOP (@IHOP) October 5, 2015
|￣￣￣￣￣ | | COME | | TO | | IHOP | | ＿＿＿＿＿_| (\__/) || (•ㅅ•) || / づ https://t.co/oovCp5ZC2I— IHOP (@IHOP) October 5, 2015
but why is everyone jockin us? breakfast all day since the day we were born #Flex— IHOP (@IHOP) October 6, 2015
Shouts to everyone tryna offer breakfast all day…shoot your shot.— IHOP (@IHOP) October 6, 2015
imitation is the sincerest form of flattery ;) #AllDayBreakfast— Denny's (@DennysDiner) October 6, 2015
All-day breakfast was arguably McDonald’s most anticipated move to date, as customers had long demanded the ability to order McMuffins and other morning offerings during any daypart. The chain began testing all-day breakfast in San Diego earlier this year.