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Bruegger’s Bagels, Jamba Juice debut co-branded unit

brueggers bagels jamba juice

Bruegger’s Bagels and Jamba Juice said they will open their first revamped co-branded unit next month, one of several planned for the coming year.

The unit, located in Melrose, Mass., features adjustments that were made following a co-branding test near the University of Connecticut.

“With our Melrose location, we’ve expanded on what we’ve learned, adding a new service model and interior design, extended hours of operation, as well as premium menu extensions to enhance the guest experience even further,” Bruegger’s Bagels President Paul Carolan said in a statement.

The unit will serve several new Bruegger’s Bagels offerings, including handcrafted cream cheese and dessert items such as cheesecake brownies and Greek yogurt blueberry muffins.

The chains originally said they expected to open their first co-branded location last September, an effort to increase sales for both concepts across all dayparts.

Additional units are currently under construction in Massachusetts and Pennsylvania. 

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