Buffalo Wild Wings tests multiplayer gaming ‘theater’ at 3 locations

Buffalo Wild Wings has introduced a new way for people to play at its restaurants: a massive multiplayer gaming theater. The theater fits up to 30 people, who stand together and play a family friendly game all at once. Each game lasts seven to 10 minutes long and costs between two and five dollars.

There are currently three locations testing out the gaming theater. They are located in Riverside, CA, Philadelphia, PA, and Brookfield, WI, just outside of Milwaukee.

Read the Full Article

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Financing

For Papa Johns, the CEO departure came at the wrong time

The Bottom Line: The pizza chain worked to convince franchisees to buy into a massive marketing shift. And then the brand’s CEO left.

Trending

More from our partners