Technomic has announced the winners of its 2015 Chain Restaurant Consumers’ Choice Awards, which are based on consumer assessments delivered through the research and consulting firm’s ongoing Consumer Brand Metrics study. “These awards show that consumers recognize chains’ hard work and attention to their needs regarding all aspects of the dining experience,” says Darren Tristano, executive vice president at Technomic. The awards will be presented on January 14 at Technomic’s Consumer Insights Planning Program conference, which is being held in Newport Beach, Calif.
About the research
Technomic’s Consumer Brand Metrics program is a comprehensive, ongoing study that tracks the performance of leading limited- and full-service chains by measuring the consumer experience. This report includes the top 100 restaurant chains operating within the U.S. in terms of sales, plus additional chains to round out certain categories or capture regional data. The data represents responses from approximately 87,000 consumers, with data collection occurring between Oct. 1, 2013 and Sept. 30, 2014. Scores represent the percentage of respondents who strongly agree with the statements, ranked on a scale of 1 to 5.
| Full Service | Fast Casual | Quick Service | |
| Pleasant, Friendly Service | Cracker Barrel Why: The chain’s family focus and dedication to quality service makes diners feel like they’re at home. | McAlister’s Deli Why: “Service is always fast, the food is always good and the order is always correct,” says one consumer. | Chick-fil-A Why: Consumers rate the chain’s customer service and respectful staff quite high, calling it a “fast and friendly” place to eat. |
| Welcoming, Comfortable Atmosphere | Maggiano’s Why: The chain’s inviting atmosphere, music selection and cleanliness make for a comfortable experience, according to diners. | Firehouse Subs Why: Noted for cleanliness and an environment that’s fun and friendly, consumers see it as a place to take their time dining. | Caribou Coffee Why: It’s cozy and has an attractive decor, say consumers. “It’s a great place to relax,” whether gathering with friends or for business. |
| Unique Items You Can’t Get Elsewhere | The Cheesecake Factory Why: With 250+ menu items, guests enjoy its wide and varied selection that’s innovative and “has always been delicious.” | Zaxby’s Why: Diners love the “appetizers, sauces and method in which food is cooked,” touting the variety of sauce choices and pride for their favorites. | Cold Stone Creamery Why: Finding the right balance of healthy options and indulgent choices, it wins for its quality and variety of mix-ins. |
| Availability of Healthy Options | Seasons 52 Why: Built on the premise of health, it’s hitting a home run with the use of fresh ingredients that are both healthy and tasty. | Jason’s Deli Why: Diners love its salad bar, stocked with fresh ingredients. “They do a great job of offering healthy options that taste delicious.” | Jamba Juice Why: Transparency is a key factor for Jamba Juice consumers, who feel better seeing their drinks made with fresh ingredients in front of them. |
| Intent to Recommend | Cheddar’s Why: It’s serving scratchmade food at an affordable price point with excellent service, even at its busiest times, according to consumers. | Raising Cane’s Chicken Fingers Why: It may have a small menu, but fans call it “one of my favorite places to eat,” due to its food, atmosphere and service. | Papa Murphy’s Why: “I like and trust them,” says one consumer. Ideal for the busy family or someone hosting an event, pizzas are made with quality ingredients and are easy to prepare. |
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