Carl’s Jr. is extending its all-natural burger line for the first time with the Wednesday launch of its Mushroom & Swiss All-Natural Burger, says the chain’s parent company CKE Restaurants.
Coinciding with this launch, Carl’s Jr.’s sister chain Hardee’s will roll out its first All-Natural Burger this week, promising patties made from grass-fed, free-range beef without added hormones, antibiotics or steroids.
“Carl’s Jr. had great success with the industry-first, All-Natural Burger that launched late last year,” Brad Haley, CMO of Carl’s Jr. and Hardee’s, said in a statement. “It seemed to bring in or, perhaps more accurately, bring back consumers who had given up fast food because they simply couldn’t get food like this there so, obviously, we wanted to introduce the All-Natural Burger at our sister chain, Hardee’s, as soon as we could.”
The new Mushroom & Swiss offering will feature handpicked mushrooms, natural Swiss cheese, a grass-fed patty, tomatoes, mayonnaise, lettuce and red onion on a freshly baked bun. It will be supported by what the chain calls a “provocative” ad campaign titled “Natural Beauties,” starting later this month.