Jay Siff, Founder and CEO of Moving Targets, is committed to helping you make more money. With his 18+ years in retailing and 18+ years in direct marketing, Jay has excelled in growing one of the largest and most successful direct-to-the-customer retail marketing companies in the United States.
Direct marketing delivers immediate, trackable, and measurable results that businesses demand—especially in today’s economy. There’s no expensive “waste circulation.” Promotions go only to prospects most likely to respond.
Want better results from your promotions? Instead of costly trial-and-error experiments, you can easily boost your ad response by using proven tips and tricks of today's most successful direct marketers. Put these ideas to work for you today!
Develop a “Sticky” Ad Campaign
Create a series of ads that provide interesting, useful information in a numbered, sequential format. Each ad features several tips, prefaced by subheads, “Secret #1… Secret #2” etc., with the next ad being a continuation of the sequence. The most powerful layout is a small action photo relating to the secret with the subheads under each of the photos. As always, each ad should make an offer – coupon format is best. A pizzeria gives Italian cooking secrets… another gives a recipe in each ad, a proven-powerful attention getter.
Cartoons Are Not Just for Kids
Want to really stand out? Turn your traditional conservative ads into colorful, eye-popping cartoons and reap the rewards of greater readership. According to the Newspaper Association of America, 39% of American adults read the cartoon section. Cartoons are eye-grabbers… they’re approachable… fun… and get your point across in a way that doesn’t activate consumer defenses.
“Pyramid” Your Coupons
Make doing business with you a habit. One easy way is to give customers coupons of ever-diminishing values, like an inverted pyramid. For example, after your first (and most generous) promotion gets them through your doors, you next hand them a dated coupon good for 50% off their next purchase. When that’s redeemed, you give them a 25% off coupon… then 10%... then finally 5%. By this time, assuming you’ve provided an excellent product and service, you may have converted them into lifetime customers.
Be a Corporation Copycat
Before creating your brochures, flyers, ads, websites and any other marketing materials, look how the corporate giants created theirs and tell your designer to design a similar look. Walk the aisles of your local supermarket or department store and admire the packaging. Flip through national magazines. See a color combination that grabs your eye? Like a particular typestyle? Admire a layout? These companies spent thousands of dollars on top designers and reviewed dozens of layouts before they chose their final look. While you can’t steal someone’s copyrighted design, you can “cookbook” your materials to resemble their million-dollar look.
Need more great ideasto help boost the effectiveness of your neighborhood promotions?Click Here to sign-up for Jay’s Marketing Tip of the Month and to read all past marketing tips you may have missed!
Click here to see how many new movers and birthday prospects you can turn into long-term, profitable customers just by sending them a personalized greeting and money saving offer!
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