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Leadership

Little Caesars names Greg Hamilton chief marketing officer

 By Jonathan Maze on Oct. 31, 2022

The 20-year veteran of the pizza chain played a key role in some of its high-profile initiatives, such as its first Super Bowl commercial.

Financing

McDonald’s executives are expecting a recession

 By Jonathan Maze on Oct. 27, 2022

The burger giant said it is preparing for a wide range of economic scenarios but says it is getting more lower-income consumers.

Financing

Marketing efforts lifted McDonald’s sales last quarter

By Jonathan Maze on Oct. 27, 2022

Camp McDonald’s helped propel digital sales at the burger giant, though the strong dollar caused some headaches. The company also warned of a potential recession in the U.S. and Europe.

Marketing

For McDonald’s McRib, mystery is part of the marketing equation

By Jonathan Maze on Oct. 27, 2022

Marketing Bites: Uncertainty about whether the company will bring back “the G.O.A.T. of sandwiches” makes it more alluring; Outback uses college athletes to hock catering.

Financing

How video games proved to be a winner for Cicis

By Jonathan Maze on Oct. 26, 2022

A Deeper Dive: Jeff Hetsel, president of the pizza buffet chain, joins the podcast to talk about the impact of its growing business of amusements.

Marketing

McDonald’s brings back the McRib and an old marketing gimmick

By Jonathan Maze on Oct. 25, 2022

The burger giant is trying to bring back some mystery surrounding the sandwich by making this a "farewell tour," something it first used 17 years ago.

Financing

Return to normal, and high gas prices, take a bite out of drive-thru traffic

By Jonathan Maze on Oct. 24, 2022

The Bottom Line: Demand for drive-thrus soared during the pandemic. That traffic has fallen this year as people go back into restaurants. Is the industry focused too much on that business?

Financing

Starbucks sues the unknown maker of fake franchise sales websites

By Jonathan Maze on Oct. 24, 2022

The coffee giant said the apparent scammers used its name and address to lure unsuspecting franchise investors.

Marketing

McDonald’s adult Happy Meals have been a massive hit

By Jonathan Maze on Oct. 20, 2022

Marketing Bites: The burger chain proves that you don’t need a big name to have a big impact; Taco Bell brings back a hit marketing effort; Papa John’s gets spooky.

Financing

Chip City gets $10M from Danny Meyer’s Enlightened Hospitality Investments

By Jonathan Maze on Oct. 20, 2022

The New York-based cookie chain has given equity to key partners in a bid to create a more passionate team.

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