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Chicago McDonald’s launch customer-burger competition

mcdonalds chicago burger buildoff

To choose their newest menu item, McDonald’s restaurants in the Chicago area are pitting two customer-designed burgers against one another, the Chicago Tribune reports.

The two options—the “ChiTown Classic,” featuring Canadian and applewood-smoked bacon and two varieties of cheese, and the “Rio Crisp,” which has a Tex-Mex twist—were selected from a larger pool of online entries to debut in restaurants this week. Whichever item has the largest sales volume by Dec. 27 will remain on local menus, the Tribune says.

McDonald’s has undergone a number of recent efforts to increase menu regionalization and boost appeal with consumers as part of its highly publicized turnaround plan.

Read the full story via the Chicago Tribune.

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