Chipotle apologizes for racist tweets during Twitter hack

Chipotle apologized on Sunday for a series of racist tweets that were sent from the brand's Twitter account while it was hacked. The messages targeted U.S. President Barack Obama and several government agencies, and Chipotle's Twitter avatar was replaced with an image of a swastika.

A spokesperson for the Mexican food chain confirmed that Chipotle's account was hacked for two hours early Sunday morning. It is currently investigating the situation.

"Our Twitter account was hijacked overnight for about two hours during which a series of offensive tweets was posted to the account," Chris Arnold, communications director for Chipotle, told Mashable. "We apologize for the nature of the posts that were made during that time, and we are now conducting an investigation to try to determine what happened and who might have been involved."

The company also tweeted an apology for the "very offensive messages."

Read the Full Article

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

For Papa Johns, the CEO departure came at the wrong time

The Bottom Line: The pizza chain worked to convince franchisees to buy into a massive marketing shift. And then the brand’s CEO left.

Leadership

Restaurants bring the industry's concerns to Congress

Nearly 600 operators made their case to lawmakers as part of the National Restaurant Association’s Public Affairs Conference.

Financing

Proposed TGI Fridays sale is no home run, but has promise for both sides

The $220 million all-stock deal would get Fridays’ owner TriArtisan out of its decade-long investment and give the struggling chain a like-minded partner in franchisee Hostmore, experts say.

Trending

More from our partners