No cookie-cutter units
No two Earls restaurants look alike. The brand operates its own design company, e+ Design and Construction, that ensures each unit features a unique look. “Our locations are not cookie-cutter,” said Cate Simpson, Earls’ communications manager. “We don’t want guests to feel like they have seen the restaurant before, whether that’s one of ours or an independent.” The company employs local contractors, suppliers and artists to give each restaurant a neighborhood-friendly feel. Additionally, Earls scouts locations near landmarks and areas of interest to offer dining with a view, and large patios and sliding-glass doors give units an open-air setting in warmer weather.