1. Domino’s
Score: 36.5%
A little over a third of all recent Domino’s customers said its pizza was drool-worthy, bumping this chain to the lowest spot in the craveable pizza chain rankings. A few recent diners gave the pizza chain excellent scores overall, but when asked which items on the menu are craveable, they couldn’t think of anything in particular.
Domino’s is second only to Pizza Hut in terms of U.S. sales, which could mean that this chain delivers more on attributes like convenience and affordability more than it does on craveability.