There’s no denying that today’s consumers can be both fickle and feisty. They’re seeking out better-for-you foods more than in years past and are vocal about what they expect from restaurant menus. Plus, they’ve been groomed to ask for menu customization and substitution. Some operators are being proactive when it comes to consumers’ mindsets and food demands, while others are fighting to defend themselves, as seen by trends we’re starting to monitor as the year comes to a close.