Restaurateurs are designing hybrid spaces that fill up customers’ buckets in multiple ways. Check out how some restaurants are courting consumers with concepts designed for next-level hospitality and social engagement.
Far from bed and breakfast, fine-dining concepts are expanding their hospitality—and revenue streams—with overnight stays. The French Laundry reopened in San Francisco with a small hotel next door, and SingleThread in Healdsburg, Calif., offers five rooms exclusively for restaurant guests.
2. Live feed
Some restaurants are video- and audio-streaming for eatertainment. Live On Air in New York City streams its restaurant on Facebook, Twitter, Periscope, YouTube and Instagram. Maury Povich and sportscaster Tony Kornheiser plan to open a restaurant with a podcast studio open to the public.
3. Hygge hits restaurants
Last year’s design buzzword hygge—or lived-in coziness—has spread to restaurants. Purple House in North Yarmouth, Maine, emulates a home kitchen with one dining table and a wood-fired oven. Hygge-inspired Elske (pictured) in Chicago creates warmth with soft lighting, glazed ceramics and a fireplace.