Greater variety
About three in 10 consumers (29%) say they would order more often if restaurants offered a wider variety of catering packages. Similar to deals and discounts, women and younger consumers are driving this interest in catering variety. About a third of both women and consumers aged 18 to 34—33% and 34%, respectively—say that more package options would encourage them to order off-premise from restaurants more often.
In line with a demand for different types of catering packages, consumers are also looking for options to satisfy a wider range of occasions. More consumers now (22%) than in 2013 (19%) say offering catering for a wider range of occasions would encourage them to order more often. For the upcoming holidays, these occasions could include Hanukkah, Christmas, the Chinese New Year, key football games and more.