By 2060, the U.S. African-American population will swell to 74 million—an increase of 30 million from 2014, the U.S. Census Bureaupredicts. African-Americans are not only growing demographically, but also financially. In fact, the median household income of this group rose by more than $2,000 from 2015 to 2016, according to the Census Bureau.
As 65% of African-American patrons order from restaurants weekly, per Technomic’s2017 FARE: Business of Food report, here are four ways operators can cater to this growing demographic.