Other sharp declines in customer satisfaction
Some brands managed to keep their overall ratings up but saw dips in specific metrics. For example, consumers rated Smashburger 8.2 percentage points lower on brand fit and loyalty compared to a year ago.
Domino’s, which frequently makes headlines for its ordering and delivery innovation, was rated 6.1 points lower in technology than the previous year. Consumers, it appears, may not be finding the technology so user-friendly. Said one respondent: "Taste good but forces me to order online and not by phone."
First Watch saw a 7.5 point decline in unit appearance and ambiance.