Three-quarters of Hispanic diners order food from restaurants at least once a week, compared to two-thirds of consumers overall. And that percentage is only increasing. It’s the fastest-growing ethnic group in the U.S., and as this demographic grows, so does its buying power. While some trends continue to remain important—like group dining options for large families and the availability of kids menus—their preferences and priorities have changed over time, finds Technomic’s Hispanic Foodservice Consumer Trend Report.
For a deep dive into this changing group, Kelly Weikel, director of consumer insights at Technomic, will present Hispanic Consumers: Feeding a Growing Demographic on July 10 at Restaurant Trends & Directions, a conference hosted by Winsight, Restaurant Business' parent company. She'll provide a data-backed look at the behaviors and attitudes of this group, shedding insights for menu developers, marketers and more. Here's a preview of some of those trends and shifts that the data is showing.
1. More income means more dining out
The increased influence of Hispanics on the restaurant industry is not only due to population growth, but also to increased wealth. These diners appear to be trading up from fast food to pricier fast-casual, full-service and fine-dining concepts, in part due to improved finances.
3. Restaurant mix is down
Hispanics are less likely to visit a mix of new and familiar restaurants, compared to two years ago. Negative speech about immigrants could be a contributing factor to why they are sticking to concepts they know will welcome them, suggests Technomic.